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Late C1 Corvette Marketing
Competing with the imports has been a constant theme for Corvette marketing starting with the early C1 models. Efforts in that direction have been a constant throughout the life of the Corvette and can be seen recently.
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Here is a series of three ads featuring high end gatherings at which the Corvette fits in nicely. This ad is in front of the British Colonial House, Nassau a five star luxury hotel in the Bahamas. It first opened in 1901, and, after a fire, reopened in 1924.
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This iteration of the "Corvette Does America Proud" campaign is in front of the Palm Springs Racquet CLub which opened in 1934 and was a celebrity hangout for many years. It declined in the 1970s and was destroyed in a fire in 2014.
The third in the series, which promoted the 1958 Corvette that featured a new body style, was set in the Pebble Beach Concours d'Elegance.
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This brochure mailer for the 1958 features a (former) local landmark, the Northridge train station. It was located at the Northeast corner of Reseda and Parthenia. The site is now occupied by a lumber yard.
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"What Makes You Think It Burns Champagne?"
A constant theme for Corvette ads. The message was that Corvette ownership was a ticket to the good life. And it goes fast!
A constant theme for Corvette ads. The message was that Corvette ownership was a ticket to the good life. And it goes fast!
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The above and below ad campaigns draw on college rowing and bicycling sports.
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excitement is standard equipment!
Chevrolet has often promoted the Corvette to import buyers and this ad pushes that even further by comparing it to a Bugatti. A Bugatti expert / friend told me the featured Bugatti was likely a T35B or T35C model, he couldn't tell much more than that.
Chevrolet has often promoted the Corvette to import buyers and this ad pushes that even further by comparing it to a Bugatti. A Bugatti expert / friend told me the featured Bugatti was likely a T35B or T35C model, he couldn't tell much more than that.
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follow that car!
The Corvette as a boulevard cruiser. These days it would be referred to as a lifestyle statement. I like the photograph but the text seems to just wander around aimlessly.
The Corvette as a boulevard cruiser. These days it would be referred to as a lifestyle statement. I like the photograph but the text seems to just wander around aimlessly.
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twice a day he takes a vacation.
This might be my favorite. It points to a regular job, which may not be all that. But when it is framed with a drive in a Corvette, well that makes a big difference.
This might be my favorite. It points to a regular job, which may not be all that. But when it is framed with a drive in a Corvette, well that makes a big difference.
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'61 corvette
new form and fineness for America's only sports car
For 1961 the rear body was changed, introducing the four round taillights that would be the Corvette norm until 2013. The same rear styling would be featured on the 1963 through 1967 "mid year" Corvettes.
new form and fineness for America's only sports car
For 1961 the rear body was changed, introducing the four round taillights that would be the Corvette norm until 2013. The same rear styling would be featured on the 1963 through 1967 "mid year" Corvettes.
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